Andrew Groom

The Wine Group

Senior Director of Digital Marketing and Ecommerce


Andrew Groom is currently the Senior Director of Digital Marketing and Ecommerce for The Wine Group, the second-largest wine supplier in the US. The Wine Group is a category leader in wine and wine-based cocktails, producing iconic brands like Franzia and Cupcake. Andrew leads all things digital and ecommerce for the portfolio of brands, including the build-out of a full three-tier ecommerce strategy and plan.

Prior to joining The Wine Group, Andrew managed the marketing strategy and planning process for E&J Gallo Winery. In this role, Andrew paved the way for a new marketing strategy development process that led 60+ marketers to connect with consumers and grow their brands, including La Marca Prosecco, New Amsterdam Vodka, High Noon Sun Sips and many others.

Andrew lives in Woodstock with his wife and daughter where they are active members of Woodstock City Church. He holds a Bachelor of Science in Communication from Kennesaw State University.

Favorite Hobby: Spending time with family, cooking and traveling

Favorite Sports Team: The Atlanta Braves, Falcons, United

Favorite Music Artist: Run the Jewels

Skill Set:  Business Development, Marketing/Advertising, Strategic Planning, Industry R&D, Product Development