Andrew Groom

Atomic Brands

Director of Marketing


Andrew Groom is currently the Director of Marketing for Atomic Brands, an alcohol beverage supplier focused on the ready-to-drink and flavored whiskey categories. Monaco Cocktails is a category leader in ready-to-drink cocktails and Kentucky Coffee is quickly growing to be one of the premier flavored whiskies in the United States. Andrew leads all things digital and ecommerce for the portfolio of brands, including the build-out of a full direct-to-consumer selling strategy and plan.

Prior to joining Atomic, Andrew managed the marketing strategy and planning process for E&J Gallo Winery. In this role, Andrew paved the way for a new marketing strategy development process that led 60+ marketers to connect with consumers and grow their brands, including La Marca Prosecco, New Amsterdam Vodka, High Noon Sun Sips and many others.

Andrew lives in Woodstock with his wife and daughter where they are active members of Woodstock City Church. He holds a Bachelor of Science in Communication from Kennesaw State University.

Favorite Hobby: Spending time with family, cooking and traveling

Favorite Sports Team: The Atlanta Braves, Falcons, United

Favorite Music Artist: Run the Jewels

Skill Set:  Business Development, Marketing/Advertising, Strategic Planning, Industry R&D, Product Development


Teams Served On: Bizarre Coffee, Audacity Marketing